13 Jan 2011 in Corporate Responsibility
In an issue of the Harvard Business Review devoted to "How to Fix Capitalism" the always stimulating Michael Porter dissects:
How Shared Value Differs from Corporate Social Responsibility. His thinking warrants close examination and consideration by policy-makers and business leaders alike.
Creating shared value (CSV) should supersede corporate social responsibility (CSR) in guiding the investments of companies in their communities. CSR programs focus mostly on reputation and have only a limited connection to the business, making them hard to justify and maintain over the long run. In contrast, CSV is integral to a company’s profitability and competitive position. It leverages the unique resources and expertise of the company to create economic value by creating social value.
Read the executive Summary on line at: http://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/pr
GM
From dambovita on
the link above with the executive summary has a connection timeout, so please fix it.