"In my mind, the most important thing that a Board of Directors should do is determine the elements that must be embedded in the company's moral DNA... It should be the foundation on which the board builds a corporate culture based on a philosophy of high ethical standards and accountability."
- William Donaldson, Former SEC Chairman
“The value of our physical assets is but a fraction of our market capitalization. The difference between the two is brand-equity. Protecting the brand is a major responsibility of management, and cultivating the integrity of our people is the best way to meet that responsibility.”
-American Express Executive (Europe)
"We thought we'd done all the right things; we had an ethics leader, ethics advisors assigned around the company, and an anonymous ethics-line to report suspected violations. It wasn't enough."
- W. Jim McNerney, Boeing Chairman, President and CEO, 2006
"IT Managers have to balance privacy with business objectives. While laws have a role to play, the real stick here is reputation risk."
- Peter Cullen, Microsoft CPO, 2007
- William Donaldson, Former SEC Chairman
“The value of our physical assets is but a fraction of our market capitalization. The difference between the two is brand-equity. Protecting the brand is a major responsibility of management, and cultivating the integrity of our people is the best way to meet that responsibility.”
-American Express Executive (Europe)
"We thought we'd done all the right things; we had an ethics leader, ethics advisors assigned around the company, and an anonymous ethics-line to report suspected violations. It wasn't enough."
- W. Jim McNerney, Boeing Chairman, President and CEO, 2006
"IT Managers have to balance privacy with business objectives. While laws have a role to play, the real stick here is reputation risk."
- Peter Cullen, Microsoft CPO, 2007